Home > Tennis > Maria Sharapova, Ana Ivanovic and Jelena Jankovic are too busy modelling to dominate women's tennis
by gerald mclaughlin on 15 July 2008
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Women's tennis is a real mixed bag right now. The top seeds at Wimbledon were bundled out at different times and no one really had an answer to Venus and Serena Williams, who are rather dominant on grass thanks to their brutal power.
The top 10 consists of two Serbians, two Americans, one Polish player and five Russians. The Eastern Europeans are dominant and Maria Sharapova has been ranked No.1 this year as well as Ana Ivanovic, yet no one seems willing to take the top spot for a lengthy period of time.
Ladies' tennis has changed and, as we all know, there is a far more lucrative market in terms of money to be made for certain types of female tennis players. One glance at the top three in Ivanovic, Jelena Jankovic and Sharapova and you have three of the most attractive females in sport. They grace the covers of sporting magazines, men's magazines and fashion rags throughout the sporting calender. They have clothing ranges and endorse everything from perfume to sports drinks.
The Williams sisters are two of the most successful women on the planet, and not just on the tennis court. Serena has her own line of fashion clothing called Aneres and Venus has her own interior design firm called "V Starr Interiors. Venus was also voted one of the 30 most important woman in America in 2001 and the two of them are considered in the same light now, if not even more powerful.
Sharapova is considered to be the highest-paid female athlete in the world. CBS reported that her annual earnings in 2006 topped the $20million mark, with most of that money arriving in her numerous bank accounts through endorsements. Indeed, her career prize money to date is only around $12million (only?!).
Ivanovic and Jankovic are becoming the darlings of me'ns magazines such as FHM and Loaded and the amount of exposure they grant to swell their own bank accounts is growing by the minute. Who can blame them really?
It just begs the question, if this is the glamorous way that the ladies will continue to progress, will there ever be anyone as dominant at the top as has been previously? And does anyone even care? I don't think so. I think positives have to be taken out of this whole situation.
OK, the Williams sisters really dont play half as many tournaments as they used to, which is why they are not the top seeds, but most of the current top 10 in the world have a lot more on their social calender than Martina Navratilova used to. It keeps ladies' tennis interesting and fresh. Perhaps a stronger challenge at Wimbledon is needed by the others but then we move into another area altogether. More grass-court competitions anyone?
The schedules of the top female tennis players are extremely busy. Many are picking and choosing not just tournaments but Davis Cup representation. Why not? It is an individual sport really and if an individual chooses not to represent their own country or drop out because of personal commitments then who are we to judge?
This is the way that ladies' tennis will continue to move for the forseeable future, and I for one don't think that there is anything wrong with it. When Navratilova was No.1 for God knows how long it became boring. Although her duels with Chris Evert were legendary, it was Martina 90 per cent of the time who came out on top. The glamour and healthy competition in ladies' tennis right now should be enjoyed and not criticised.
Comments (3)
by Gary Bacatselos on July 15, 2008
Interesting article. What works for one gal might hurt another's game. Jankovic seems to love the off-court activities most of all. Given her injury history, perhaps she should play fewer events. I believe a player like Justine Henin would suffer with too many off-court activities. If women are making Davis Cup decisions you've got a scoop.
by mone stare on July 25, 2008
muste yuo fly in the skye in spas shep_--
by Jodie Arnaud on August 02, 2008
Is the WTA partly to blame for the sudden sexyness of the womens tour, I mean on their website they have sexed up adverts featuring the players and it seems that the WTA is becoming more and more about the latest ad's,fashion and what the players are doing off court as apposed to what they do on court. Personally I would rather just watch the tennis because it's what I enjoy, It wouldn't sway me either way by what someone was wearing or what they were doing off court but I suppose it's just another way of generating revenue for the game and the players who do it.
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