After many years as a globe trotting businessman I was ready to downsize my hectic life and set up my own consultancy. Upon returning from an extended business trip to Australia in 2002, I was the subject of intense public interest and was asked for photographs and autographs wherever I went. It instantly became clear that everyone thought that I was Sven-Goran Eriksson. As an "amusing diversion" I registered with a lookalike agency and have been extremely busy ever since travelling widely and making endless TV and live appearances with the detailed and "uncanny" straight and comedy Sven impersonation act that I have subsequently developed.

www.myspace.com/svenalike
www.lookalikes-unite.com
www.svenalike.co.uk