For eons now, AC Milan vice-president Adriano Galliani has complained and warned anyone willing to listen that tax rates in England and Spain are lower and create a disadvantage for Italian clubs when trying to compete for players.

He has also complained that because Italian clubs don't own their own stadia, they aren't able to get as lucrative sponsorship deals as in Spain and England, where clubs own their own grounds.

Galliani has a point, though I'm not sure why taxes are an issue anyone from Milan can complain about when their owner has been Prime Minister of the country three times in the last 20 years. If anyone could fix that, surely it would be Berlusconi. But I don't think that these are necessarily the only, or main, reasons.

Take what would appear to be the imminent transfer of Kaka from Milan to Real Madrid as an example. The Brazilian earns a lot of money at Milan; he's one of the highest paid players in the world, in fact. So what's a million pounds here or there? His club-paid wages would probably not even make up half of his earnings in a year due to his personal sponsorship deals.

Kaka is also a guy who has been at the club for some time, has created a home for his young family in Milan and has often stated he would enjoy staying at the club, perhaps becoming captain one day.

Players in this position are generally very hard to purchase. Steven Gerrard was in a similar position a few years back when many said he needed to move to progress as a player, but his allegiance to both Liverpool the club and Liverpool the city were too strong to see him move to another club.

So why would Kaka move? I think a large part of it has to do with the Spanish media, who fuel speculation endlessly, partly because it boosts their sales, but mostly because much of the Spanish media is so biased it is virtually unidentifiable from the giant PR machine of a dictator.

A quick Google provides endless articles of bias in the Spanish media and nowhere is this bias more evident then in the sports pages.

I would be surprised if AS and Marca didn't send their articles to Real Madrid for editing before printing most of the rubbish they produce.

For years now, every time the transfer window opens there are stories that Kaka has agreed to go to Madrid or that Milan have accepted an offer from Madrid for Kaka. We've seen faked pictures of Kaka wearing the Real Madrid shirt and the fabrication of just about anything that could be seen as evidence that Kaka was Madrid bound.

I guess the Spanish media have taken the view that if they write it often enough it will happen - like Dorothy in the Wizard of Oz, who just needed to want it enough to be able to go home.

The Italian and English sporting media also have terrible bias, but can also turn on their own in a blink of an eye. In Spain it's one well-greased machine!