Eggert Magnusson, the biscuit bloke that bought West Ham, must have felt like putting up two Cadbury's Fingers towards the heavens on Sunday.

The Hammers have no-one to blame but themselves. On and off the pitch the club is in turmoil. You can accept players suffering from loss of form on the pitch, these things happen - until, in the case of West Ham, you ask why. You don't need a sociologist of repute (sorry for the oxymoron) to tell you that people with high-stress jobs should not be bringing high-stress issues into the workplace.

And reports over the past few days suggest that stress is literally high-stakes at the club. As the team coach rolls to away defeat after away defeat, so the pot in the card school rolls to absurd proportions. In the fifties and sixties card schools consisted of Happy Families (which is what football clubs were). Now the stakes are so high that two West Ham players have allegedly run up debts of tens of thousands. Hardly the best preparation for crucial relegation battles.

Of course, if such a thing was to happen at Manchester United, the manager of the company would string up the culprits and leave them dangling upside-down until the stupidity of their actions was literally drained out of their systems. Whatever you say about Sir Alex, he comes from a generation and background that knows the difference between right and wrong. Under his tutelage, you simply could not imagine the late and great George Best going off the tracks.

I think herein lies the problem with West Ham. Alan Curbishley was head of the family at Charlton Athletic for 15 years, a nuclear family with a mum, dad and two delightful children who were always on their best behaviour and whose school results were good, if not spectacular.

And what happens when he arrives at West Ham? He finds a dysfunctional set of siblings, out of control and showing no aptitude for hard work (including the siblings he adopted in the January transfer window). And worse still, he has no control over the antics of his unruly children; from the card school, to one going missing, from lack of effort to one of the kids telling tales on the others.

Of course, hindsight is a wonderful thing, but it seems clear now that Alan Pardew may have the daddy of all laughs if Charlton stay up. He should never have been sacked and I'm sure Curbishley lies awake every night reflecting how he should never have taken the job.

What is required at West Ham is what the Americans call 'tough love'. The situation is desperate but not insurmountable. There are nine games left. If the Hammers win six, draw one and lose two they will have 39 points and so put pressure on the likes of Manchester City, who are playing as if they too actually want to go down.

Of course, if we refer to the laws of probability, West Ham will not win six games and draw one; but then the two high-rollers know deep down that they won't get the full house or four-of-a-kind to claw their winnings back. The only thing West Ham can do is work bloody hard, pull together and fight for their lives. In biscuit terminology, if they want to continue mixing with the Hob Nobs they need to appreciate that Crunchie time is looming.

Listen to Alan Curbishley's post-match interview

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