Home > Football > Steve Gibson's soulless business is driving Middlesbrough fans away
by Jonathan Kennedy on 09 August 2007
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It is fair to say that Middlesbrough is very much a small town football club, yet Steve Gibson and Keith Lamb have this year seen fit to operate in ways that mirror the actions of a large corporation, ripping the heart and soul out of the fans that keep it afloat.
Add to that many, many half-hearted performances against lesser opposition and players benefiting from better contracts and ever-increasing salaries, and therein lies the problem. This weighs heavily on the minds of the average Boro fan who feels strongly that his hard-earned money is being squandered. Coupled with a decrease in expectations post-Eindhoven, more and more fans are becoming disillusioned despite their unerring devotion to the club they love. Despite these negative factors and as an unemployed 24-year-old with an £8,500 student loan debt, I decided to pay £460 for the same seat I have had since the Riverside opened. I am a devoted Boro fan who only wants the best for the club that I love. Keeping a watchful eye on what other Premiership clubs were doing to entice fans into their stadia, the announcement arrived that Blackburn were slashing their prices by an average of 25 percent and as a similar sized fan-base, everyone’s hopes were raised that finally we were set to get value for money with a well-deserved reduction in the cost of following our local club. Sadly this was not to be and it was only the start of things to come.
"In the current economic climate, I feel that maintaining our existing prices is the best way forward."
"I believe this will ensure that a 2007-08 season ticket offers good value for money to fans while providing the club with the finances to allow us to continue to compete at the highest level."
In early February, pictures and rumours of a new Boro badge began to circulate. Sure enough, the club announced that the badge would be replaced, at which point we thought, well it can’t be the one that’s doing the rounds as it looks far too amateurish! Sure enough, that was our new badge! Now we're stuck with a brand image that looks like it took five minutes to design. That aside, the club did put over a well-reasoned argument for the new badge.
“I’ve been pressing for the change of badge for some time now.”
“1986 is now more than two decades ago and we feel its time to move on from that and reflect our true, far greater heritage that stretches back as long ago as 1876.”
The problem is that it’s a poor design which looks like an Aston Villa and Everton badge mashed together by a primary school kid. By not consulting and involving fans in the final design, the Boro management have alienated a whole swathe of supporters who would otherwise have felt a great deal of ownership and pride in the new branding. This is just another example of Boro management taking fans for granted. It comes across as totally arrogant an uncaring. Just another lost opportunity to win the hearts and minds of the faithful. Following this fiasco came the announcement that the home shirt would not have the classic white band across the chest. Once again, Boro management again upset the fans as they failed miserably to comprehend the mass popularity of this classic design element. Does such blinkered decision-making do anything to endear fans to the club they love? Not on your nelly, mate. This kind of prescriptive marketing went out in the 70s when boardroom executives realised that the needs and wants of customers had to be taken on board if they were to drive up sales. The final insult came with the surprising announcement that BBC Cleveland were being offered exclusive commentary on Boro games. This came as a complete bombshell to the vast majority of fans, as the Century Radio partnership of a unique Slaven and Brownlee commentary had become a much- loved part of the Boro experience for those unable to attend games. Century’s dynamic duo had even won an award for their commentary and were streets ahead of the monotone dialogue that BBC Cleveland’s pair of dullards offer.
Do you honestly think I believe you, Mr Gibson? I saw this as a pathetic attempt at encouraging the fans to renew their season tickets. I really expect better from a chairman who is looked on as the 'saviour' of our football club. Boro is feeling less and less like my club and more and more like a soulless business that doesn’t give a damn about those who make the business a success. News flash: Boro management, you are driving your customers away! It's time to get off your backsides and start talking to the fans and give us a club that we can have pride in and feel a part of. With the rise of the Twelfth Man and websites like Smogchat, the opportunity is there to work more and more closely with fans, to understand our feelings and expectations and act upon them.
2. Sell to a foreign invester, just like other clubs are doing.
Stop messing with our unerring devotion, Mr Gibson, and put a stop to our disillusionment;. You have been warned! My hopes and aspirations are still strong but the choice is very much yours, Mr Gibson.
Comments (34)
by richard on August 07, 2007
What did you do on a Saturday before the Premiership came about?
by Nigel Mumbai on August 07, 2007
Good article and fair, well-balanced comment. The problem dates back to when the club got promoted under bryan robson and there was a need to relocate season ticket holders from the south stand (cheap) to the west stand corners (expensive) and at the time the club had a waiting list for season-tickets. I will never forget keith lambs statement that if they don't want to pay the price there are thousands more who will - wrong, and desperately short-sighted. Do the Boro need these fans now?? Too right they do but they've got a snowball in hell's chance of getting them back. The club have too many 'accountants' and too few marketing people who understand the need to deliver 'relationship management' - make the fans who love the club feel part of it, feel important and involved. It's not that the club needs to 'talk to the fans' it's more that they have to start listening and responding. Another thing, once somebody has opted out of having a season ticket it's very difficult to entice them back into havin
by Dave King on August 07, 2007
I endorse Mr Kennedy`s appraisment of the current situation at the Riverside wholeheartedly . I , also believe that part of the problem , is Mr Gibson`s new money spinning " 5 Star Hotel and Leisure Complex " , which may be more lucrative to the "Business Head" side of his empire . If Mr Gibsons interest in MFC is waning , then we need to go Global .Currently we are treading water and need a MASSIVE cash injection into this marvelous club of ours , even though to me it feels like selling the clubs soul ! Perhaps , among this finger pointing , we should not underestimate the part played by Mr K.Lamb . Having just shelled out £500 for my Season Ticket , I am treated to the distainful comments of Mr Lamb that ," I am not worried about the falling numbers of Season Tickets sold , we would prefer ALL tickets were sold on a match-day basis , as this would generate more income for the club " . Well THANK YOU for making me feel wanted . I believe that Mr Gibson has abdicate the policy making at the Riverside , to
by Alex on August 07, 2007
Boro is one of only a handful of clubs where the board actually has the clubs best interests at heart. Stop moaning. Nothing is different about the club now to 10 years ago, those who jumped on the bandwagon are now just jumping off again and making up excuses for doing so. I find it amazing that Boro fans spend so much time moaning about trivial things like the badge, the strips etc. I am interested in the football. We have signed some decent players and look to be likely to improve on last year. That's what counts.
by phillip on August 07, 2007
were are the big names promised the smaller teams look stronger than boro we needed a boost woodgate was here no one thinks the players gibbo brought in is any thing massave to the club boro must have something big 2 or 3 top players or with the team we have we will struggle to be honest most boro fans are sick of paying out to see the team struggle look at portsmoth
by Neil McLeod on August 07, 2007
Have to say that was an excellently written article Fella. Well balanced, with some interesting views. Perhaps we can have a chat on this Boro Forum, Smog Chat to see if we can drum up some interest in a takeover! ;-) See you on the other side!
by guzi on August 07, 2007
well said, its all true, but mistake if im wrong but the season ticket prices have not remained the same for 3 years in a row because mine went up about £12 last season. Im one of the fans who has not renewed his season ticket, ive had one since we moved to the riverside, and attended the games since i got a paperround when i was 12, so thats 20 years loyal support. I will pick and choose my games but seeing the price for the newcastle game (cheapest ticket £31) i dont think i'll bother. I have been priced out of attending, i have a new home that comes first.
by JK on August 07, 2007
[quote] Nothing is different about the club now to 10 years ago,[/quote] Thats the problem with our club! that mentality is why we didnt sign a top class manager to take advantage of the position we were in. instead we went backwards and have had to start all over again so it will probably take another 10 years to grow back into a european team NB: the title is not mine!
by Stu on August 07, 2007
well after spending for another ticket i feel its about time to start to question Mr Gibson and this totally untouchable hero. as like every one else i thank him for pushing my club to these heights , but standing still now is going backwards as this squad now shows .
by Ewan on August 07, 2007
Good article JK, but I think I have to agree with Alex's assessment of it. A lot of your gripes are niggly things rather than big issues, like the shirt design without the white band which has only been used on Boro kits since 1974 so a heck of a lot of Boro fans remember many many seasons before it appeared so its not that important to them. A lot of fans have an issue with the new badge, but I for one don't mind it at all and although you could say it looks like a mish mash, my opinion is that its the sort of badge that would have been designed in the 19th century when the club was first formed so it gets my vote for being a retrospective design. I do believe that a couple of statements from the club recently have been a bit insensitive, though to be fair to them, the majority of the full statements that these snippets have come from have been very positive, but they've often been overshadowed by one or two lines within them. The bottom line here though is that the club must be successful on the foot
I think as Fans, we can exercise our right to moan and criticise all we want, as we too only have the best interests of Boro at heart. The day I will be gagged by another Fan with divergent views will be the day I'm laying on a slab. By all means have your say Alex, but don't criticise a comrade for differing views. After all, the game is all about opinions and that's what makes it what it is. [quote]Boro is one of only a handful of clubs where the board actually has the clubs best interests at heart. Stop moaning. Nothing is different about the club now to 10 years ago, those who jumped on the bandwagon are now just jumping off again and making up excuses for doing so. I find it amazing that Boro fans spend so much time moaning about trivial things like the badge, the strips etc. I am interested in the football. We have signed some decent players and look to be likely to improve on last year. That's what counts.[/quote]
by Paul on August 07, 2007
Interesting calling a local lifelong Boro fan as chairman "soulless" - I'd much rather have a proper fan at the helm than an overseas magnate looking for a quick buck. How long will it be before the current rash of overseas investments with their "trophy clubs" realise there's precious little chance of breaking even let along making money and then scarper leaving the likes of West Ham and Man City with huge squads and even huger salary bills and no sugar daddy. One thing Gibson has proven is he's in it for the long term and not to make money. As for ticket prices the same people moaning that we havent cut the prices are almost certainly the same people complaining that we have been overpowered in the transfer market. Cutting ticket prices will only give us an even worse footing in the transfer market. Finally - the real reason attendances are down is because virtually every game is shown live in local pubs because of the globalisation of TV coverage and the lack of action by the authorities to prevent il
by bury dweller on August 07, 2007
moan moan moan moan moan moan moan moan moan moan moan moan moan moan.. you all forget, without our wonderful chairman, no silverware, no major euro final moan moan moan moan moan
by Neil on August 07, 2007
moaning and get a life! ;-] [quote]moan moan moan moan moan moan moan moan moan moan moan moan moan moan.. you all forget, without our wonderful chairman, no silverware, no major euro final moan moan moan moan moan[/quote]
I believe the original title for this piece was Disillusioned Devotion. Soulless has been used totally inappropriately to get people's backs up. We Boro Fans love each other, I think.
by moses kiptanui on August 07, 2007
balanced article with some truths that have touched a nerve. I'd be interested to know your opinion on the pies.
by ste on August 07, 2007
of crap i've ever had the misfortune to read in my life
by Redcar Red on August 07, 2007
Well written article unlike some of the abusive replies which indicates the level of intellect in the Lamb supporters camp. Before the "hear no evil see no evil hard core 6,000" start their Luddite tirade I have stood on the Ayresome terraces supporting Downing the 1st along with the likes of Whigham, McMordie, Jones and of course Hickton. Which is probably longer than at least 4,000 of them. Regardless of rights or wrongdoings, passion or otherwise the one unavoidable fact is that MFC have behaved in a totally stupid smallminded and inept manner. The customer is always right......especially when they are wrong, its the basic rule of business etiquette and survival. And just to clear up this white band and 1974 nonsense it was Jack Charlton who reintroduced the white feature on the Boro kit. It did not start in 1974. As far back as 1912 at least we had a white yoke which swooped down from the shoulders and across the chest. This evolved into a pronounced white yoke which lasted until just before t
[quote]I'm surprised you stick it out on FMTTM Fella. I'm the original Redcar Red, I've been posting on the BBC Boro board years ago and only post occasionally and selectively now here and there. Less is more as they say! The FMTTM poster is Redcar Reds with an "S". Imitation is the sincerest form of flattery I guess. The FMTTM board is full of very passionate Boro fans but very blinkered in some cases. Boro need as many fans as they can get the same as any business regardless of their beliefs or length of support. The FMTTM site sometimes resembles an elitist group who believe they are the chosen Boro few, a bit sad really not to mention dangerous to the survival of the club. "No man is an Island" and neither are MFC, Boro need to attract a hardcore of 28,000 fans to realise all our dreams. Its the challenge to messr's Gibson and Lamb to unite all of us not to divide and conquer!
"There are none so blind as those who will not see". The most deluded people are those who choose to ignore what they already know, I just hope for the sake of the Boro the "Pricks" don't stay away, I remember only too well watching the likes of Mansfield, Swindon and Oxford with less than 3,000 shivering with only a cup of bovril providing hope!
Why would a Geordie have spent 37 years following the Boro? Try answering this simple question. Do you want 35,000 at the Riverside or 3,500 and presuming its the former how do you suggest the club achieves sell outs week after week?
by paul on August 07, 2007
Just shows the intellect of some of our fans when they abuse people who have opinions different to their own, surely thats what lifes all about accepting that we are all different , sounds like some of you should be back packing terrorists . Good article spoken from the heart with valid points.
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