Home > Football > Liverpool’s cold-hearted Luton snub is the ultimate betrayal of Shankly’s legacy
by Jaimie Kanwar on 07 January 2008
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Liverpool’s refusal to donate their share of Sunday's FA Cup gate receipts to ailing Luton Town is a disgraceful betrayal of the values and philosophy instilled in the club by the late, great Bill Shankly. The gravity of Luton’s situation cannot be understated: They are in administration, losing ₤400,000 a month, are unable to pay their staff and are on the verge of folding. Liverpool are one of the richest clubs in the world, with an annual turnover of ₤120m-plus. By waiving their gate income, Liverpool would be losing approximately ₤100,000 in receipts - basically what Fernando Torres or Steven Gerrard earn in a week. In the grand scheme of things, the club would suffer no negative financial impact whatsoever, but the consequences for Luton could be devastating. Unlike Manchester United, Arsenal or Chelsea, Liverpool have always been a club that neutrals respect, the people's club - but not any more. This snub of Luton will lower the club in the estimation of many.Furthermore, the negative publicity and PR fallout will harm the club in the long run. This was a chance to prove once again that Liverpool are a different kind of club - a shining example in a sea of self-serving football greed. What is the compelling reason Liverpool could not grant Luton this comparatively tiny concession? For the last three years, they have played Wrexham in pre-season games, donating their gate receipts to the Welsh club in the process, which usually amounts to about ₤100,000. So why Wrexham and not Luton? Who cares why Luton are in their current predicament? The typical response from people is: ''Well, Luton got themselves into that position, so tough luck!’' There is, however, a wider issue at stake here - namely the overwhelming financial gap between the top clubs and those in the lower leagues. The Premier League's television deals bring in approximately £900m a year, with only a little over one per cent shared amongst teams in the Football League. Conversely, Premier League teams are drowning in money, with top clubs swallowing up ₤50m or ₤60m a season. Even relegated teams can expect to take home ₤25m to ₤30m a year. Despite these riches, Liverpool have chosen avarice over philanthropy and decided that making money is more important than a selfless act of generosity – an act which would embody Shankly's brand of humanitarian socialism. These are the very beliefs that endeared Shankly to Liverpudlians and made him so revered by the Kop. But today, corporate narcissism is the name of the game, and the only thing that matters is the ever-increasing wealth of players and shareholders. Of course, the painful reality of top-flight football’s gluttonous greed should come as no surprise to Liverpool fans. A survey in 2007 by Intelligentgiving.com, a not-for-profit company, revealed that, in the 2006-2007 financial year, Liverpool made no direct financial contribution to any charitable organisation. Manchester United were almost as bad, stumping up an embarrassing ₤7,000. Everton donated ₤82,984, while at the top end, Spurs contributed ₤4.5m to charitable causes. Shankly’s vision of Liverpool is dead, replaced with a soulless, unfeeling, commercialised, self-serving imitation. Shame on Liverpool.
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Comments (78)
by Jaimie on January 07, 2008
The part about Hicks and Gillette was added by Sportingo. I personally believe Parry took the decision, not H and G.
by Les on January 07, 2008
to be honest i think had it been a club which had fallen into financial trouble due to the financial demands of the modern game then Liverpool would have been more than happy to stump up the money, however Luton have been involved heavily in financial controvery over the last few years and have left many people involved in the game and at the club asking themselves how has this happened??? the missing millions??? the previous owners of Luton Town hold the key to solving their financial woe, not Liverpool FC!
by SC on January 07, 2008
Why do you choose to believe Parry took the decision? Have you any evidence to support this claim? Luton may have been more successful in this appeal had they played it out privately, rather than in public, in the same way that the nurses' representatives attempt to publicly bully football clubs into giving them a handout backfired when Gareth Southgate rightly told them to get stuffed.
by Sean on January 07, 2008
I mean its not as though Luton are exactly whiter than white are they? The disgraceful way in which Mike Newell was treated after hsi bung outbust makes me happy we didn'tr give them a penny. Would have probably gone to the board members and none to the players
by Gaz21 on January 07, 2008
I feel awful for Luton, but how many clubs would you like Liverpool to stump up the cash for? There are a whole load of clubs in debt, I suppose you think Bill Shankly would have ensured that Liverpool paid the wages of every member of staff at every club who was 'unlucky' enough to get themselves into financial trouble? Sorry to rain on your parade, but Shanks would have done nothing of the sort, his priority was 100% Liverpool and everyone else could take a walk.
by Martin on January 07, 2008
I have to admit I nearly fell off my chair when I heard they would not give us the gate. Totally shameful from LFC
by Mark on January 07, 2008
The big 4 clubs have now reached saturation point with their current supporters, there is no more income to rake off the existing punters. So how does a business respond (and these enterprises are now 99% business franchise with the reamining 1% a football team in the sense that Shankly would have recognised) in this situation? Expand overseas (Far East, here we come) and/or look to "convert" domestic supporters. The problem with domestic supporters is that they already have their local team to follow. Logical follows, squeeze lower league clubs by denying them transfer fees and TV revenue (both of which have been done mercilessly in the last 15 years). Luton will be the first of several clubs to go under and the big clubs are no doubt already counting the additional revenue from migrating supporters.
by Gareth O'Neill on January 07, 2008
Luton made their own bed through mismanagement. Why should they be then bailed out and guilt trips laid on bigger clubs. Liverpool were pretty much thrown out of the so called football family by Platini and his cronies last May so let the rest of their family bail Luton out if they feel like.
by Darren on January 07, 2008
I think im right in saying that Luton town asked in public for Liverpool to donate their share of the gate. In my eyes this was unacceptable for them to ask it should have been a private matter and then left up to liverpool fc to decide if it should be made public. Luton have been criticized over all the corruption and lost money so maybe Liverpool were unsure where that money would actually go. Plus there is the anfield fixture now so they will make a decent amount from that.
You guys are probably right, and Luton put themselves in this situation, BUT, this is surely an exceptional situation? It could mean the difference between staying in the league or going under. Whatever financial mismanagement has taken place, it's not the fault of the fans or lower level staff connected with the club. They should not have to suffer because of the incompetence of a few individuals. Premiership teams shouldn't just hand money out for the slightest thing, but when a team in such a dire situation, I think teams such as Liverpool have a moral duty to assist.
Right or wrong, crooks or not it is the fans that could see their beloved club fold. A bit of short term help from a mega club is the only issue. Sort it out LFC, enjoy your champions league fortunes but help fans and players in need in the short term. I really thought your team was differnet to the rest.
by Skamp on January 07, 2008
I justr knew this would be one of Jamies non-educated bull articals. Why don't you ask Wrexham what they think about Liverpool,FACT is with or without that £100,000 they tried to blackmail(true to type) us out of they will go out of buisness at 5pm tonight unles they find a money man,so either way that money wouldn't have gone to the players.
by This is probably the only situation... on January 07, 2008
Where asking for help was warranted. If it was just ordinary financial problems then I wouldn't argue with LFC. When the situation is so grave, and a club with a 110 year league history sits on the verge of extinction (and Liverpool would not suffer one iota by providing their support) I cannot see the reason for the request being refused. Waiving the gate income would not harm LFC at all. It's just selfishness that is incompatible with the spirit of the club.
by Rafa The Gaffer on January 07, 2008
Why should any club bail out another club who are in financial stress BECAUSE OF MISMANAGMENT BY THEIR DIRECTORS. If another club is strapped for cash just because they are, like Wrexham, then we've helped out by annual friendlies and playing our reserve games there until this season. Luton do not deserve any help, because the mess they are in is totally the ex-directors fault.
I agree that it would be nice for the bigger clubs to help out in a situation like this with all their riches... However it should not fall on one club just cos they drew them in the cup. If this football family exists then all the clubs should group together to help a fellow team but with someone in charge of the money raised so that this doesnt happen again. I do feel for the fans but this really should have been sorted by a higher authority a lot sooner
...so what is your point, Skamp? If Liverpool can waive their gate fees three years in a row to help Wrexham, why not a one off gesture for Luton, who are infinitely more trouble? And Luton did approachh the club in public first - Kevin Blackwell was asked about the private approach IN AN INTERVIEW and responded to questions in public.
But I thought Liverpool were better than the selfish likes of Manure and Chelsea. The humanatarium spirit instilled by Shankly supposedly runs through the club, so where was it in this situation? With this refusal, Liverpool have become just like all the other self-serving, cash obsessed clubs, instead of being the club that stands out from everyone else. As I stated in ther article, it's no coincidence that in the last tax year, Liverpool made no cash contribution to charity. Is this the start of a new negative era for the club, where selfishness rules and everyone else can go to hell? if so, then it's wrong.
Well hate to admit it Jaimie but since the american owners I am afraid this will be the way liverpool fc will go.
by Luton on January 07, 2008
Regular finacial help? Just a one off. Have a heart!! The money will go to the players as their is an admin man their
[quote]But I thought Liverpool were better than the selfish likes of Manure and Chelsea. The humanatarium spirit instilled by Shankly supposedly runs through the club, so where was it in this situation? With this refusal, Liverpool have become just like all the other self-serving, cash obsessed clubs, instead of being the club that stands out from everyone else. As I stated in ther article, it's no coincidence that in the last tax year, Liverpool made no cash contribution to charity. Is this the start of a new negative era for the club, where selfishness rules and everyone else can go to hell? if so, then it's wrong.[/quote] J, you are forgetting the huge amount of merchandise Liverpool give to charities, and help they give. Direct financial contributions may not be there, but that is not to say Liverpool are not doing anything. I have a signed pair of Robbie Fowlers boots bought at an auction from the Mines Advisory Group (against Landmines) to show for that. That contribution raises more money a
They'll be asking for our Champions League money to cover some of the bungs they've given.