Liverpool’s refusal to donate their share of Sunday's FA Cup gate receipts to ailing Luton Town is a disgraceful betrayal of the values and philosophy instilled in the club by the late, great Bill Shankly.

The gravity of Luton’s situation cannot be understated: They are in administration, losing ₤400,000 a month, are unable to pay their staff and are on the verge of folding. Liverpool are one of the richest clubs in the world, with an annual turnover of ₤120m-plus.

By waiving their gate income, Liverpool would be losing approximately ₤100,000 in receipts - basically what Fernando Torres or Steven Gerrard earn in a week. In the grand scheme of things, the club would suffer no negative financial impact whatsoever, but the consequences for Luton could be devastating.

'Liverpool have chosen avarice over philanthropy and decided that making money is more important than a selfless act of generosity'


Unlike Manchester United, Arsenal or Chelsea, Liverpool have always been a club that neutrals respect, the people's club - but not any more. This snub of Luton will lower the club in the estimation of many.

Furthermore, the negative publicity and PR fallout will harm the club in the long run. This was a chance to prove once again that Liverpool are a different kind of club - a shining example in a sea of self-serving football greed.

What is the compelling reason Liverpool could not grant Luton this comparatively tiny concession? For the last three years, they have played Wrexham in pre-season games, donating their gate receipts to the Welsh club in the process, which usually amounts to about ₤100,000. So why Wrexham and not Luton?

Who cares why Luton are in their current predicament? The typical response from people is: ''Well, Luton got themselves into that position, so tough luck!’' There is, however, a wider issue at stake here - namely the overwhelming financial gap between the top clubs and those in the lower leagues.

The Premier League's television deals bring in approximately £900m a year, with only a little over one per cent shared amongst teams in the Football League. Conversely, Premier League teams are drowning in money, with top clubs swallowing up ₤50m or ₤60m a season. Even relegated teams can expect to take home ₤25m to ₤30m a year.

Despite these riches, Liverpool have chosen avarice over philanthropy and decided that making money is more important than a selfless act of generosity – an act which would embody Shankly's brand of humanitarian socialism.

These are the very beliefs that endeared Shankly to Liverpudlians and made him so revered by the Kop. But today, corporate narcissism is the name of the game, and the only thing that matters is the ever-increasing wealth of players and shareholders.

Of course, the painful reality of top-flight football’s gluttonous greed should come as no surprise to Liverpool fans. A survey in 2007 by Intelligentgiving.com, a not-for-profit company, revealed that, in the 2006-2007 financial year, Liverpool made no direct financial contribution to any charitable organisation.

Manchester United were almost as bad, stumping up an embarrassing ₤7,000. Everton donated ₤82,984, while at the top end, Spurs contributed ₤4.5m to charitable causes.

Shankly’s vision of Liverpool is dead, replaced with a soulless, unfeeling, commercialised, self-serving imitation. Shame on Liverpool.

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