Home > Football > Ticket to ride roughshod over fans: It's wallet-emptying time for Arsenal and other big clubs
by gerald mclaughlin on 18 June 2008
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I have renewed my season ticket of sorts for the forthcoming season. I say 'of sorts' simply because it's been renewed to watch all of Celtic's games on their official website. Living and working in Spain makes it rather tricky to fly to Glasgow every fortnight.
Even if I could afford to go back to Scotland regularly, the chances of getting hold of a season ticket would be extremely slim. There are 53,000 season-ticket holders at Parkhead and a lengthy waiting list. The demand is phenomenal and after Gordon Strachan's men deservedly clinched their third title on the trot, Celtic froze ticket prices and introduced new measures for fans of a certain age.
Season tickets are the bread and butter of football clubs and the chairmen and people in charge must look after that side of things with a generous but profitible eye. It is the lifeblood of each club in the land. Celtic never have had any real trouble or worries about fans renewing season books as the attraction of Parkhead is worldwide. Many fans from Ireland make the trip every fortnight and spend massive sums of money on following their team. I wish I had that luxury.
There are a number of football clubs throughout Britain who are not so lucky. Recent research from Virgin Money has revealed a cautionary note to Premier League clubs not to increase their season-ticket prices above the inflationary level. The research has shown that top-flight matches have risen in cost by 12.5 pr cent. The finding conducted with 3,500 fans of the Premier League show that one in seven will not renew their seats. Even Manchester United may expect a fall of 20 per cent with teams like West Ham, Portsmouth and Reading recording far more damaging losses. Football is an expensive game and with Britain in the middle of a credit crunch and the price of oil soaring, it means everyone on the ladder of life is effected.
To be blunt, for a team like Man United to lose 20 percent of season-ticket sales means nothing, simply because they will fill the stadium anyway; it just doesn't look so impressive on the first six months of the yearly report. Smaller clubs, however, will feel it. With not one club in the top flight in England short of a bob or two, one would perceive that the people in charge would make certain decisions to benefit not just the fans but the players. Surely the players would prefer to play in front of a packed stadium? The directors should be making cuts and adding loyalty bonuses to fans, perhaps allowing schools and youth clubs the opportunity to come and support their local team instead of trying to milk the fans of their hard-earned cash.
I know certain clubs have and are trying to implement such measures, it's for the good of everyone concerned. Where would you want your child on a Saturday afternoon or a Wednesday night - watching some sport and enjoying themselves or standing at a bus stop with mates drinking Diamond White and smoking 10 Regal Kingsize? Its not a difficult choice. Even in the Championship, thanks to some amazingly fanatical and loyal fans, the likes of Norwich City and Sheffield United are attracting 25,000 fans.
Scotland is not so lucky. Without the Old Firm there, the average attendance for the other 10 teams would be a paltry 7,850. With the Old Firm, it stretches up to 16 000. In other words, Celtic and Rangers, only two teams, more than double the rest of the league's attendances. And there are still people who say that Scotland would be better off without them!
Arsenal have been criticised by some for the rise in price of their season tickets but as most people have reiterated, if it was too expensive they wouldn't have sold the amount that they have. It's about supply and demand and every club is different. There are also geographical points to look at. Unlike some areas of Britain, the north-east of England is thriving at the moment. Sunderland and Newcastle always have huge crowds and thousands of season-ticket holders. The average wage for fans in London is higher than the rest and I haven't heard many complaints from Arsenal, Chelsea and Tottenham fans about paying a little extra every year to watch their beloved teams.
But will clubs start to get greedy? It's got to be wise for these teams to keep their prices as low as possible without undermining themselves. It's public knowledge what EPL sides receive from television rights, a lot of money. The Championship is the fourth richest league in the world. The fans are not stupid though and even while most British clubs are enjoying unparalleled financial clout, don't think for a second that the fans won't vote with their legs and wallets the minute they believe that someone is taking the p*** out of them.
Comments (2)
by bria n on June 18, 2008
same old sportingo rubbish, know's nothing about anything really. i'm a celtic fan, and this : "here are 53,000 season-ticket holders at Parkhead and a lengthy waiting list. " Is nothing but rubbish. sportingo you don't know sport, your stories are rubbish and had it not be for newsnow i'd never accidently clip onto this website. get a diffrent day job, and don't give it up.
by Matt C on June 18, 2008
"Arsenal have been criticised by some for the rise in price of their season tickets" I've just renewed my Arsenal season ticket, and been faced with a 2.4% increase, the first rise in 3 years. Hardly likely to put anyone of is it. Price is now £1015 for 26 matches, so is £40 really as exhorbitant as the press likes to make out (especially when comparing with other clubs' season tickets which are normally only for 19 matches).
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