As the 2007-08 season ended, you would have been forgiven for thinking that the back pages and news reports would have been dominated with the fantastic European championships that we have been privileged to witness.

However, the one football story that has dominated the media is the great Cristiano Ronaldo transfer saga.

The media's misleading perception of the story singles out Manchester United as the GOOD, Real Madrid as the BAD and Ronaldo as the UGLY; I, on the other hand, view this in quite a different manner.

Manchester United have shown themselves to be quite hypocritical by lodging an official complaint to FIFA regarding Real Madrid's continued courting of the winger. It seems that United feel they have been treated unlawfully by the Spanish giants and they totally disagree with Real's methods of using the media to unsettle their star asset.

This leads me to believe that the Manchester United hierarchy must suffer from a dose of contagious memory loss. Because if there’s one team in the Premier League that are the kings of using this method to sign the players they desire, it must be the Old Trafford outfit!

We don’t have to stretch our memories back too far to find classic examples of United using this approach; Michael Carrick was sounded out using the press during the 2006 World Cup, and when the midfielder returned to Spurs he promptly asked for the move. Other examples include Wayne Rooney, Owen Hargreaves and more recently it seems the same method is being used to unsettle Premier League stars Roque Santa Cruz and Dimitar Berbatov.

So is it a case of Manchester United not liking the taste of the medicine they are so willing to dish out? Or do they feel they have the rights to any player they desire?

One thing for sure, if Ronaldo does end up signing for Madrid it might make United rethink their transfer policy. But then again, probably not.