As a Springbok fan, I've had to endure probably a million Hakas of all shapes and states of inebriation and as with my very first, I'm not impressed.

As a party trick, OK maybe, but on the rugby field, I've had enough. Periodically the Haka comes under attack from those wondering if they could disarm the All Blacks. What would the All Blacks be without the Haka? I wouldn't like to be the first team to find out.

Someone needs to ask the tough questions and when it comes to the Haka, I have more than one and I think, as much as the Kiwis will hate this, they are legitimate.

'As for the message of the Haka - slitting your throat and hiding in a hole - in Johannesburg that's like a stroll in the park'


My first legitimate question about the modern Haka has nothing to do with the violent, throat-slitting insidious nature of the thing, but more seriously about the economics of it. Who is paying for the Haka? Television airwaves cost big money. A global transmission must cost $10m a minute. The All Blacks as far as I can tell are getting away with murder. They get about $50m worth of free advertising each time they take to the field and if I was a sponsor, I'd slap a big Adidas billboard on them just for it.

So, unless they start paying for it, or if the Springboks can be allowed to run around for five minutes with an Acme Soapsuds billboard, I say trash it.

My second legitimate question has to do with its timing. Why should the All Blacks get to hog the prime time at kick-off ? If I want to pay for an advert for my business at the kick-off, I pay top dollar. Imagine, the whistle is about to blow, I pay $200m to the IRB, and the ref endorses  my company's washing powder.

So within this equation, I reckon the McDonalds of Rugby Union, the McBlacks should either pay up or move their Haka to an ad break at half-time, or on Wednesdays during Happy Hour.

I also think in the interests of equity and balanced distribution for air time, the Springboks (or any other opponents) should be allow the equivalent time. Maybe Os du Randt could read a poem or Jake White perform the robot dance.

As for the message of the Haka - slitting your throat and hiding in a hole - in Johannesburg that's like a stroll in the park.

I'm not going to bag the Kiwis about it. That would be too easy and at some stage they'll wake up to the message themselves.

Rugby football Union, Scottish Rugby Union