Deutsche Telekom, the biggest corporate sponsor of the Bundesliga, has given up its right to change the name of Germany's top football league, German football association DFL said on Thursday.

Deutsche Telekom agreed a sponsoring deal with DFL last year which included the option to change the name of the Bundesliga to include Telekom -- for example T-Liga or T-Com-Liga -- for the 2007/08 season.

Deutsche Telekom, which has been reviewing all its sponsoring deals in view of a cost-savings target of 5 billion euros (3.3 billion pounds) by 2010, had until February 15 to decide.

"DFL and Deutsche Telekom will continue their partnership," a DFL spokesman said. This allows Deutsche Telekom to have its logo -- a pink T -- on the sleeves of players' jerseys as well as on the fourth officials' indicator boards.

Industry sources said Deutsche Telekom would have had to pay 15 million euros per season to change the competition's name in addition to 10 million euros for its logo on sleeves and boards.

A spokesman for Deutsche Telekom declined to give a reason for the decision or how much the company would have had to pay extra and said, "We have had intense talks and agreed this decision would be best."

Deutsche Telekom won the right to broadcast all Bundesliga games via broadband Internet, but had forgone rights to broadcast matches via satellite or cable television.

The move allowed the telecoms group to pay less but still show games on mobile phones and have its logo on players' jerseys.

Rights to the games on cable and satellite television, including public broadcasts in pubs and bars, went to broadcaster Arena, a blow to German pay-TV broadcaster Premiere, which had previously owned the rights.