Home > Tennis > Why the new ATP Tour calendar is a disgrace to tennis
by Cornelia Hoppe on 30 October 2008
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Dear ATP officials,
This is an angry open letter to you. I am angry because of the tour calendars for 2009, 2010 and 2010. In your press release (August 28, 2008) you claim that the new tour calendar introduces and “ensures a healthier schedule for players, with less travel across continents and less congested sections of the season".
However, one look at the new calendar shows the season is as long as ever, starting with the first Grand Slam in January and ending with ATP Tour finals (and DC finals) late in November. There will be a lot of back-to-back events. In 2008 the Olympic Games were said to be the reason for moving dates of tournaments and having so many back-to-back events. In 2009-2011 there will be no Olympics, so why all the back-to-back tournaments?
Plus, the Masters 1000 Paris will be back to back with ATP Tour finals in 2010 and 2011. All this contradicts your press release saying that there will be less congested sections of the season. Additionally, from 2009 on players will be forced to go to Asia in fall to attend the new Masters 1000 Shanghai. Again, this contradicts your press release saying that there will be less travel across continents.
I am sick and tired of the PR hooey that you try to sell to the public. Etienne de Villiers, the executive chairman of the ATP Tour, will be leaving at the end of the year. But that is no solace because the damage to the calendars has been done.
I am also angry because you claim in the same press release that the “ATP will next season introduce a new brand look and identity based on extensive consumer research designed to make the tour more fan friendly. The changes, the largest since the tour’s inception in 1990, follow more than two years of analysis, consultation and extensive consumer research of more than 20,000 fans globally”.
I really would like to see this consumer research. Actually I will only believe that there has been such research when I see it. I find it funny that tennis fans themselves express a very different opinion about how the tour should be run, contradicting your so-called consumer research.
In a poll on FOXSports.com, tennis fans were asked whether the ATP should require players to compete in their tournaments. Of more than 1,800 votes, a huge 70 per cent said no, it should be left up to the players whether they take part or not.
Also, more than 2,900 fans signed an online petition to support ATP players' demand for more influence in ATP decisions and changes to the ATP tour and calendar. I started the petition and I informed you of it by sending letters to ATP executive offices in London three times. And three times I got no answer. I have the funny feeling that you ignore fans when we do not hold the opinion that best fits into your business plan.
I do not believe that you want to make the tour more fan-friendly. And I do not believe a single word about "extensive consumer research" that you claim to have done. You just say so to shut up critics. As I see it you have made a big mess out of the coming tour calendars. I want you to own up to it and not to hide behind sayings like “fans want it that way”. Do you dare to publish your “research” so we can all check whether it fulfils standards and stands review and tests?
Begging your pardon, but I feel very strongly that only blind greed is behind the changes introduced to the ATP Tour and calendar. You do not care one bit about fans and you care even less about the health of the players and tennis as a sport.
Do not get me wrong, I know that pro tennis is big business and I am fine with people wanting to make money from it - as long as this is not done at the cost of players’ health and doesn't interfere with the sport as happened this year with a lot of players having to withdraw or retire because of exhaustion or injury, with the tournament in Rome being hit the hardest. And as also happened at the US Open, where semi-final matches were scheduled by the TV broadcaster who did not want the games to start simultaneously in order to make more money from it – regardless of the very bad weather forecast.
We all could watch in horror the resulting unfair mess (I do hope they lost a good sum of money from it). I would love to stand corrected in all the points that I have been listing here - and I would love to read what “20,000 fans globally” have been asked and what they answered.
I'm very much looking forward to your answer explaining exactly why and where I am wrong, and what exactly is so very fan-friendly about the new tour and exactly how the new calendars “ensure a healthier schedule for players, with less travel across continents and less congested sections of the season".
Comments (11)
by Nancy on October 31, 2008
Mrs. Hoppe, congratulations for saying openly what thousands of fans think and had discussed about the whole season. It's normal that the ATP wants to make money, but it's not normal to want to make more and more money on the back of those without whom they could not live : THE PLAYERS ! The players already showed openly their disatifaction in regards of the calendar this year and the ones to come. There were a lot of withdrawals and lot of injuries again this year. At this time of the season, many players are just trying to do their best to finish the season and try to get some well deserve rest. I do hope that the players, with now the 3 top players at the ATP ranking being members of the ATP council, will find people who are willing to sit, listen and discuss. It's for the best of tennis. Otherwise, the ATP will find itself with more and more players who are injured, cannot play, tournaments that are less interesting and, at the end, less spectators. Tennis is more and more becoming "entertennis". Fine, but I hope that those who make the decision at the ATP will know where to draw the line to protect the interest of the players and the ATP itself.
by Loke on October 31, 2008
I believe it is okay to have mandatory tournaments for players, as long as the amount of mandatory tournaments is not outrageous. Try imagine that the players are not forced to play in those Masters Series tournaments, do you think an European player like Ferrer would make a trip to US to play Rogers Masters or even Cincinnati Masters? They would be happily staying in Europe to play some clay tournament when its during US Open Series. And look at WTA. They don't have mandatory tournaments for players, and look at their Tier 1 events, its so crappy that Serena Williams and Venus Williams don't even care about them. I'm glad that the Top 4 in men's tennis this year are able to participate in all the 9 Masters Series... and that is what makes ATP more successful than WTA because the players do show up.
by Cornelia Hoppe on November 01, 2008
Nancy and Loke, thank you for your comments! Loke, this is not about mandatory or no mandatory tournaments. And not about European players who may skip hart courts and US players who may skip clay courts ;-) This about a players’ organization that has stopped listening to players and fans. I am NOT happy that players have to participate in all those tournaments. And look what happened right now in Paris: yes, Top 4 showed up in Paris and - they are all out now, two of them because of injury! And it will go on like this, the season is too long, the players are forced to play too many tournaments. It cannot go on like this, there have to be changes, the players’ health has to be taken care of. And in the long run I am sure I can see more tennis that way and can enjoy players having long careers. And I think that is what all fans like to see. Seeing players evolve over the years and following entire careers is what gets fans interested and fascinated with a sport. So that makes good money and marketing sense, too, establishing long term customer relationships.
by Linda Innes on November 01, 2008
Thank you Ms. Hope! That was a wonderful rant at the ATP, and I fully agree with everything you said. I do not understand how how an organization that is supposed to represent the players can be so blind to the players' needs and desires. I also take issue with their "research." While 20,000 sort of sounds like a big number, when they say "worldwide," that makes the number quite small. I'm sure the percentage of worldwide tennis fans that they surveyed is very low. Not good enough statistics to support the changes from a fan standpoint! I truly hope the ATP takes notice of your and other's efforts in this. Best of luck, and keep up the good work!
by suzanne rebstock on November 01, 2008
An excellent letter Cornelia. No other sport has their players running ragged across the globe, changing surfaces as well in a brutally scheduled calendar that lasts the entire year! No wonder tour players are constantly injured. The top two are out in Paris with injuries and the others left playing now have been injured much of the season. James Blake didn't play Davis Cup citing physical and mental exhaustion. (Yes, they even had Davis Cup to crowd into this Olympic year and it is not over yet.) As an avid fan, I hate to see my favorite players' careers and health severely compromised by greed. They have no choice but to play this insane schedule if they want to be at the top. Changes need to be made immediately or the brightest stars in the game will be burnt out and then the tour will really suffer. Add to the schedule the power of the modern game, more and more emphasis on hard court tournaments ( the hardest surface on the body), and the heights of fitness needed to compete. It is just crazy! Save the players! Then you save the sport I love. Suzanne USA
by Pat M on November 02, 2008
Good letter, good comments. Someone at the ATP needs to open their eyes and look at the injury they are causing. In one ATP article I read, they said this restructuring would improve health of players, yet the most naturual surface, easiest on the body (clay) is being crammed into back to back tournaments. The players are the biggest ATP asset, but they aren't treated that way, it appears to me.
by Barbara R. on November 02, 2008
Wonderful article - great comments! I too pray for a European ATP President, someone who shows proper respect for all the tennis, and not just the hard court tournaments. Here in the US, the only thing they really respect is the almighty dollar, and look where that attitude has gotten us (and unfortunately as a result, the rest of the world) today!
on November 02, 2008 on November 02, 2008
Regarding "November 2, 2008" comment above: to reiterate, this isn't about European players who may skip hard courts and US players who may skip clay courts ;-) This about a players’ organization that has stopped listening to players and fans.
by Morris King, Jr. on November 05, 2008
Kudos on your article. Very well articulated. Morris King, Jr. MAGIAN World Class Tennis www.magian10S.com/mk
by Maureen Roudine on March 22, 2009
I couldn't agree more with this letter! I've often told whoever would listen to me, that not only is the schedule horrible for the players AND the fans, but I would even say that the Grand Slam scheduling is just awful, too! Aussie Open is 140 degrees farenheit, which is beyond unhealthy, and then it's nearly 4 months from the end of that Slam until the next Slam at the French Open! And then that one barely concludes, and 2 weeks later, it's Wimbledon, with a zillion rain delays and no play on Middle Sunday, even if it's sunny and all the other days are rained out! That is simply unacceptable! The Slams should be spaced 2 months apart, and grouped by best weather... The crowds will come, regardless... I've heard arguments that say because Australia Day hits during the Aussie Open, if we ever changed that Slam's dates to have better weather conditions, then no-one will come! That is pure garbage! They of course will, even without it occuring over Australia Day Holidays! To have players be able to play in as decent weather conditions as possible is good for the players, good for the fans (I don't like dying of heat watching!), and good for the sport of tennis! I think the 4 Grand Slams and Indian Wells, Miami, and maybe one or two others should be mandatory, but everything else should be player's choice... After all, if they have a ton of points to defend, they'll probably show up anyway! And if someone is hungry to add a lot of points and move up the rankings, then they'll probably come, but at least it could be a choice and not mandatory, outside of the half-dozen or so I mentioned above... As to the supposed "research" the ATP claims to have done, and "fan surveys" they claim to have conducted, well, I'm with the author of the open letter on these -- Show Us The Evidence!! I am a tennis fan par none, and I have NEVER been asked to participate in a survey! Who were these supposed tens of thousands who participated in said survey? I doubt any, beyond the ATP staff!!! I hope the Open Letter got a response, but the ATP is too selfish to listen, let alone respond to the real people who so love this sport and its amazing players!!!
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