Home > Tennis > The Adidas connection that soured Ana Ivanovic's moment of glory in Paris
by Sulaiman Adebowale on 10 June 2008
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I don’t know what Ana Ivanovic’s coach Sven Groeneveld is thinking [drinking], but I do hope there are no other coaches in tennis or in any competitive individual sport who think like him. Groeneveld’s decision not to be in the stadium at Roland Garros for the women’s singles final on Saturday at the French Open because he also works for Adidas, the same clothing company that sponsors Dinara Safina, the opposing finalist, boggles the mind slightly, to say the least.
A Grand Slam is the epitome of every tennis player’s dream. And their coaches, some of whom have been with their wards since they were kids, will naturally look forward to a day the players will have a chance to achieve this dream.
After reading Matt Cronin’s piece and Groeneveld’s excuse before the final (see http://www.rolandgarros.com/en_FR/news/articles/2008-06-06/200806061212741728406.html ), I went to bed praying Ana Ivanovic would win, despite the fairytale drama a Safina victory would have bestowed on the sport to crown the last two weeks.
Some players would have wobbled not seeing their coach in the stand, but Ivanovic showed a strength of character that will endear her to me for a long time to come. Groenenveld also missed the Serbian girl's drubbing by Justin Henin for the same bogus reason of clothing and shoes accessories almost exactly a year ago and one cannot help but question his motivation and whether such coaches are appropriate for the good of the sport, even with their technical capability.
I wonder what could have been the outcome of Ali – Frazier without Angelo Dundee in Ali's corner. Or how history books would have written about the first Sugar Ray Leonard –Thomas Hearns fight without the legendary line from Dundee, ‘You are blowing it son, you are blowing it!’ How would Mike Tyson have got on without Cus D’Amato and Kevin Rooney.
One might argue that, unlike boxing, the tennis coach is resigned to a gentrified frustration – he or she can only look on and is unable to give advice to a player. Apart from the obvious fact that this rule actually needs to change – the WTA made some trials last year, but the rule does not cover all tournaments yet and does not apply to the slams or to men’s tennis – the purpose of being there is not just for that particular match, but to look at the flaws and strengths of a player's game for future matches. These cannot be gleaned just from watching on television.
Ivanovic is the new world No. 1 and has a major championship under her belt, sash around her belly button, or whatever young girls wear these days. This feat is a testament to years of hard work by her, her family and her team, of which Groenenveld is a critical part.
I really do not know what kind of job Groenenveld is doing for Adidas or whether Adidas is footing the bill for his work with Ivanovic. Whatever role it is, a conflict of interest that deprives him of watching the joys of Ivanovic on Saturday needs to be reappraised and a choice needs to be made, and not just by him.
If Ivanovic really wants to be a great player like Henin and others she has mentioned, it will surely be helpful to have a coach whose undivided attention can be counted on, and whose conflict of interest would not be a handicap at critical moments.
If Adidas is behind the stipulation that a coach cannot be seen rooting for one of his players if the adversary is also an Adidas sponsored player, this company needs to think again for the benefit of the sport. It has just deprived Groenenveld of a wonderful sensation on Philip Chatrier last Saturday, and it is a great pity, as it is not unavoidable.
Tennis, DFS Classic, Gerry Weber Open
Comments (6)
by Rachel on June 10, 2008
I think you're being a bit harsh on your assessment of Sven Groeneveld. He's not Ana's personal coach in the traditional sense (such as Ana's previous coach David Taylor) but rather he is a coaching consultant who is contracted by Adidas. Besides Ana, he has also worked with various other Adidas players such as Sania Mirza and Maria Kirilenko. So whenever two Adidas players are pitted against one another, he's not allowed to assist her for that match. Obviously they have developed a great partnership together now and it's a shame that due to being contracted by Adidas he had to miss out on the French Open Final but Ana enjoys working with Sven regardless and so far it's paid off.
by C Note on June 10, 2008
I agree that you're being a little harsh. Ana has said that she preferred their arrangement b/c in her past experiences she didn't like being around her coach all the time. I'm sure it was a bummer that he couldn't be there this time (I mean really, with the retirement of Justine, who would have thought Ana would be facing an Adidas player in the final) but I think its great that she was able to get through it without him. Shows a lot of strength from her which many thought she lacked. In the same vein, Sven has said that he likes the relationship because he isn't being paid by the player (he's paid by Adidas). Because of that he can be much more objective in his analysis, critique, and general coaching than if he was reliant on the player for his paycheck. Seems to make sense to me.
by Mr. Gebraselassie on June 10, 2008
Harsh indeed. The facts are out there, simply an email or phone call would have pointed out what was left out.. Was this done before your post was made? Mr. Adebowale, I have to ask, do you have a previous history with adidas that you are airing out here?
by malala tiana on June 10, 2008
I think I'm the only one, but I totally agree with you. Tennis is now a very money driven sport, at a point that nothing can be done without sponsors, from the least things like ballboys to the top head of tournaments' organization. Now Adidas is experimenting a new mean of controlling the tennis game itself, by imposing coaches to the players. And Ana's coronation as the new number one will certainly help them to make people believe that from now on players should not bother to choose their coaches, nor take them around when they play their matches. Adidas will make us believe that it's not the players' job anymore, but the sponsors' to seek for the coach that fits them. Besides, the game will be seen in a completely different perspective since the system is set to avoid any competition between those who have the same sponsors, so that rivalry and fighting must be towards others. What can you expect to see in the future? Team Adidas vs Team Nike?
by C Note on June 11, 2008
If anything, programs like Adidas' will add to parity in the game because it has long been a complaint of lower ranked players that they can't afford good coaches which obviously puts them at a distinct disadvantage. So programs like Adidas give any Adidas player access to top flight coaching. There's a lot to be said about that. As for the notion that this program is mandatory or forced on players, my understanding is that its not. If it was, how could you explain the fact that Henin still had Carlos Rodriguez or that Safina also had her own coach. From everything I've read its an entirely voluntary program that all Adidas players can choose to use or not use. I don't think Adidas cares whether you use it or not. All they want is for you to do well to enhance their brand. If you can do that with your own coach, all power to you.
on June 16, 2008 on June 16, 2008
i dont think its really matters whether her so-called 'coach' is in the stands or not.. look at the australian open final against Maria Sharapova... her coach Sven was in the stands and yet she was not able to pull off a big win for the big trophy...
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